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@ID_Designed @sean_rees @mcguireprogram Thanks very much for the post!
Market Research Society – Visual identity
The membership organisation’s remit is to champion the value of evidence and the power of research to help illuminate, inform and shape society and business.
The MRS however, were faced with the challenge of increased competition and a tired offering which impacted on the very life-blood of the MRS – its members.
Purpose helped to create a new brand positioning based around the core thought of the MRS being ‘The Conductor’.
We expressed this visually by creating an identity where everything emanates from a centre point – from the logo, to the visual language, to the tone of voice.
Beautiful and compelling illustrations have been created using real data which relate to a series of evidence based messages. The bespoke ‘infographics’ uses cutting edge technologies and has become an intrinsic part of the MRS brand, showing the forward thinking nature of the organisation and takes the identity beyond traditional boundaries and conventions.
20%
Engagement levels increased by 20% following the rebrand
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The MRS rebrand was an integral part of raising the profile of MRS and has been very enthusiastically received by everyone who has seen it – it allows us to reflect the huge range and depth of what MRS does.
Purpose delivered all the capabilities listed above, in the first instance providing a collaborative approach to develop a new brand framework, interpreting the complex needs of MRS into a strong and clear brand structure. Then subsequently delivered all the technical requirements within the implementation plan on time, ensuring that the new visual identity was delivered across all formats, to include printed materials, the overhaul of the MRS website to include wireframes and HTML, all digital media and live at the MRS Annual Conference.