National Apprenticeship Service – Campaign
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Mid-Senior Project Manager (Integrated) – A Mid-weight Project Manager, with strong digital experience and impeccable client relationship skills, to manage a diverse range of client accounts and projects. Ideally 5+ years agency experience delivering integrated digital projects for brands – including mobile, web, e-commerce, interactive, and rich media. A solid understanding of brand identity project delivery would also be advantageous.
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National Apprenticeship Service – Campaign
The campaign, showcases the talents, skills and commitment of real apprentices in everyday workplaces, helping to inform more companies and individuals to reap the benefits of Apprenticeships for themselves.
Purpose worked with NAS to create the campaign which features current and former Apprenticeship ‘stars’ that show how real young people are benefitting from the many and varied apprenticeship schemes across the country. The overlay graphic of free-style brush stroke slogans gives the campaign a liveliness and punch to appeal to its younger audience and give the campaign stand-out.
57%
of employers believe Apprenticeships are of a high standard and quality assured (up from 45% in Q3 2012 and up from 53% at benchmark)