Linden Homes – The Tanyard Identity
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Linden Homes – The Tanyard Identity
The residential space in Bermondsey is built on the site of a former 17th and 18th century tannery, once at the centre of the leather trade. Its provenance has provided a central hook and inspiration for the design process, and allowed us to devise the name “The Tanyard.”
Research revealed that many early leather traders used lettering with an ‘in-stroke;’ in line with these intricacies, Purpose referenced such history in similar typefaces and stitched borders along the brochures. Contemporary yellow contrasts these touches, with descriptions inside the brochure of desirable qualities within the apartments themselves; Crafted, Highly Refined, Detail, Precision.