Brentford Lock West launch

Purpose has been working with ISIS Waterside Regeneration, on an identity and marketing programme for a new development in West London, Brentford Lock West.

The sales and marketing suite opens in March, where visitors will have the opportunity to get a feel for the new canal-side environment, in advance of the completed Phase 1 build of homes in Winter 2013. The marketing and sales collateral and advertising created by Purpose, focuses on harnessing Brentford Lock West's unique asset: its proud and passionate community. Photographs, videos and quotes from local people living and working in the area help set the tone for the new identity, promoting the warmth and dynamic feel to the new waterside community.

For more details on the launch, visit Brentford Lock West's website.