Purpose cake posters

Purpose held an internal 'bake-off' competition to judge the best homemade cake, with the prize being a set of limited edition posters.

The simplified graphic prints showcase a selection of baked classics including Battenberg, Tiramisu, Millionaire’s Shortbread, Cherry Bakewell and New York Cheesecake. The posters were showcased at the event and were also used as part of an internal teaser campaign.