Purpose create visual identity for Guy Bourdin’s latest exhibition

Purpose have recently been working on the visual identity for a new exhibition at Somerset House. Guy Bourdin: Image Maker, is the UK’s largest ever exhibition of the influential and enigmatic fashion photographer and includes a number of unseen photographs. 

Purpose have created and designed all the exhibition graphics, marketing collateral, and also a book for Somerset House entitled Guy Bourdin: Britain By Cadillac, which will accompany the exhibition and takes a fresh and unexpected look at Bourdin’s work.