Your brand, your business

Earlier today, Business Director Giles Redmayne took part in ‘The Negotiator Conference and Expo 2012’ in London.

The one-day event, which was held at the Park Lane Hilton Hotel and attended by key Executives from across the property sector, focused on 'New Directions in Agency' and innovation within business and marketing.

Giles was invited to share a talk on 'Your brand: your business'. He described how a ‘brand’ is quite simply, a reputation – not just a colour palette and fancy logo, but what people associate with your business - setting you apart from your competitors. Giles demonstrated what to avoid when talking about your ‘brand’ and shared success stories of how powerful a good brand, or reputation can be, when communicated in the right way.

We'd like to take this opportunity to thank the team involved in pulling together such a successful day and for all the attendees to the session. If you would like to discuss anything further following the talk or about branding in general, please feel free to get in touch with Giles directly – giles@purpose.co.uk.