Look and feel for the UK’s first ever Orange Multimedia Store

January 2016

In order for Orange to lead as a pioneering digital brand, they set out to create first ever UK Multimedia Store – an interactive retail environment designed specifically to encourage visitors to test Orange’s latest products and entertainment services.

Working alongside retail space designers Quinine and digital agency Poke on the design and strategy for the store, we created a striking look and feel for the entire store.

We then applied the design across all point-of-sale materials and on-screen graphics to create a unique and exciting branded customer experience.

Orange Multimedia Store
Purpose are a professional and organised agency who took a number of new creative briefs from Orange to meet our new store format objectives. They worked with the internal Orange teams well, had a calm and clear communication style and their output met our requirements. Due to their size Orange had the benefit of the full Purpose team and their approach ensured all the right people were involved and delivered to Orange Retail's demanding deadlines. They worked as an integral part of the Orange Retail team and we are delighted with the delivery and relationship with Purpose.
Sian Doyle – Director of Retail, Orange