Look and feel for the UK’s first ever Orange Multimedia Store
January 2016
In order for Orange to lead as a pioneering digital brand, they set out to create first ever UK Multimedia Store – an interactive retail environment designed specifically to encourage visitors to test Orange’s latest products and entertainment services.
Working alongside retail space designers Quinine and digital agency Poke on the design and strategy for the store, we created a striking look and feel for the entire store.
We then applied the design across all point-of-sale materials and on-screen graphics to create a unique and exciting branded customer experience.