Elevation Capital
Breaking the mould
Elevation Advisors is a specialist investor and asset manager focused solely on the U.K. healthcare real estate sector.
Newly formed and at the pivotal point of fundraising and portfolio acquisition, Elevation needed to convey the different attitude, professionalism and approach that they bring to their market.
Key objectives:
– Deliver a fresh approach and tone within the sector
– Define and position the ‘difference’ of the proposition
– Define key audience profiles and messaging
– Cement existing relationships
– Grow new relationships
– Deliver a singular attitude and tone across the business
– Take a strong position alongside larger establishment firms
Deliverables
Brand review:
Competitor audit
Audience segmentation and profiles
Board level interviews
Brand strategy:
Brand positioning strategy
Brand DNA
Messaging
Brand expression:
Brand identity
Brand assets
Brand guidelines
Tone of voice guidelines
Visual identity guidelines
Implementation:
Website
Electronic templates
Presentation templates
Corporate stationery
Corporate literature
Signage